The media was so called "the forth industry" and "the most profitable industry of 21-century", during the process of outstanding industry attribute appeared, they also begin to find balance between obligation and development. 被喻为第四产业的媒介,同时被公认为21世纪最后一个‘暴利行业’,就在其产业属性也逐渐彰显的过程中,他们开始认真地在自身的责任与发展之间寻求平衡。